hey freya

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hey freya

hey freya is a wellness brand committed to empowering women with high-quality, transparent health solutions. With a focus on the vital role women play in society, hey freya offers a curated selection of products designed to support women’s health, including daily multivitamins, stress support, hydration, and sleep support. Designed with busy women in mind—often skeptical and time-poor—hey freya aims to be a trusted solution. Led by three moms, two of whom are AAPI and one a member of the LGBTQIA+ community, the brand sparks a movement that celebrates and supports women at every life stage.

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After spending more than a decade overseas, Pauline moved to San Francisco Bay Area with her husband, a Bay Area native, and their son. Before taking over SFBAM, she has built a diverse career across governance, marketing and public relations, brand management, and creative strategy within the themed attractions industry — otherwise known as the business of fun! When she’s not mom‑ing at home or on SFBAM, Pauline can usually be found traveling, behind a camera, shooting hoops, listening to music, at the beach, or exploring attractions.