Editor's Note: We sat down with our favorite pediatrician, Dr. Julia Getzelman from Getzwell Pediatrics, and asked (pestered) her with all of our latest questions on COVID-19, vaccines, in-person schooling, and more. See what she says below!  Has MRNA vaccine technology...
In today's world, finding time for anything beyond the essentials can feel impossible. Between running my own business, errands, and the endless to-do list, quality time with kids often gets squeezed out. As a mom of three kids, I...
We are part of the Amazon Associates program.  Happy School Year! Amazon is celebrating the start of the new school year as sort of a "New Year’s Eve" for kids—time to reboot and start fresh and even set "School Year’s...
Solutions for Insomnia

Solutions for Insomnia

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Editors Note: The California Partners Project conducted a statewide listening tour with California mothers, parents, and caregivers to understand how they navigated the integration of technology and devices into most aspects of their children’s lives. These evolving toolkits and...
This time of year marks a major transition from summer freedom to fall structure. Typically, parents are preparing for the school year with closet cleanses and refreshing clothing and school supplies. Kids are feeling excitedly nervous about their new...
The cost of tuition has increased significantly over the past couple of decades, and there's no sign of it slowing anytime soon. With the average cost of a four-year bachelor's degree from a private school surpassing $220,000, gaining a higher...
Hey Mamas! Welcome to one of the busiest times of the year: Back-to-School. We know this season can be a little stressful, so we’ve put together this guide so you can feel ready for anything that might be thrown...
Myopia, also known as nearsightedness or shortsightedness, is the most common vision issue among children and young adults. Myopia happens as a result of the eyeball growing too much lengthwise - from front to back - which impacts the...
When I joined SFBAM nine years ago, my eldest daughter, Ilse, was barely 1. Now, she is almost 10 and has begun puberty. I started preparing myself for this next phase of her life and my role two years...
We are Nordstrom and Amazon Affiliate Partners. Happy August, moms! The final month of summer is upon us. While we are enjoying our last few weeks of extra sleep and unscheduled time, schedule an evening to grab a glass of...

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